Competitiveness is nowadays a key concern for nearly every firm, maybe more than ever. The business landscape has for the past years become more and more demanding, with a widespread economic and financial crisis adding to an already challenging environment, shaped by complex structural trends such as globalization, technological evolution, accelerated product cycles and rapid changes in consumers’ needs and expectations.
Against this backdrop, one critical factor for the competitiveness of firms assume particular relevance: intellectual capital.
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by Ricardo Costa on 2 July, 2015 .